This month we will focus on the meat industry, the characteristics of this market and what impact COVID-19 has (had) on this industry. Various activities fall within the meat industry, including the slaughter, processing, packaging and distribution of poultry, cattle, pigs, sheep and game. This meat can be processed as a semi-finished or end product. According to the FAO, it is estimated that a total of 335 million tons of carcass weight was produced worldwide in 2019, indicating a 1% decrease compared to 2018.
Companies that work within the meat industry cannot ignore this. The market demands transparency from various aspects. An increasing trend that contributes to this is sustainable consumption. The consumer is more interested and involved in the origin of the meat, the process up to the sale of the product, but also its impact on the environment. In order to keep all matters concerning the processing of the meat clear and transparent, it is important that there is continuous information available regarding traceability, product specifications and quality. With the right information in order, as a meat company, you can meet the required certifications, which are often set as a strict requirement by B2B customers.
Where at the beginning of the COVID-19 pandemic it seemed that the demand for meat would increase because of the hoarding at the supermarkets, eventually the opposite turned out to be the case. However, so far in 2020 meat consumption worldwide appears to have decreased by 3% after research by the FAO on global food markets. Bloomberg indicates that the COVID-19 crisis is an important cause of this in various ways. First, people generally eat more meat outside in restaurants, for example, but now that these are often closed or open again to a limited extent, this has resulted in a clear decrease in meat consumption. In addition, there is also a certain distrust of imported meat in countries such as China, where imported meat has been linked to corona outbreaks. Finally, in many countries, there have been disruptions at meat companies that have had to temporarily close their doors after outbreaks of corona among the staff and so capacity has been drastically reduced.
Thanks to the COVID-19 pandemic, the increasing trend of sustainable production and consumption, together with the importance of quality and traceability, as a company in the meat industry, you must be certain that your entire production process is clearly mapped out. Information and data must be accurate and up-to-date to meet the requirements of the consumer, purchasers and the government. In order to guarantee this, it is important that you work with the right software system within your company. A fully integrated software platform designed to address the unique challenges within the food industry and to enable your business to grow.
If you are interested in learning more about its potential, please contact us and we will be happy to tell you more!